Stan Jordan, AVL Designs’ expert stage rigging and lighting designer, was guest-of-honor at ETC’s (Electronic Theater Controls) Middleton, Wisconsin headquarters last month. ETC is a global leader in the manufacture of theatrical rigging and lighting control technology.

ETC’s Impressive Headquarters

Upon his arrival at ETC’s theatrically themed headquarters building, Stan was given a whirlwind tour of the center of operations and both of their pristine factories.

As you see in the photo (Stan is on the far right) their headquarters is designed to resemble a vintage theater marquee which was all set with their “Welcome” sign for AVL’s Stan Jordan!

Stan spent much of his time with their rigging and lighting experts getting updates on their many systems and, in his own words, “eating great food and lots of good cheese! It is the Cheesehead State, you know!” 

While he was there, Stan met with key leaders, engineers plus research & development personnel at ETC to discuss current and soon-to-come trends pertaining to motorized rigging and lighting systems including system commissioning, life-safety concerns, programming and structural implications.